The wellness industry has evolved rapidly in the past decade, moving beyond traditional multivitamins and protein shakes toward comprehensive superfood blends that promise all in one nutrition. These blends offer vitamins, minerals, antioxidants, adaptogens, probiotics, and greens   all designed to simplify daily health routines. 

Two of the most recognised names in this space are AEON ONE™, the flagship whole food blend from True Aeon, and AG1® (Athletic Greens), one of the most established greens powders in the market. Both are premium products with loyal followings. 

However, when choosing a daily superfood blend, one question matters most for long term use: which one truly delivers more value for the price? 

This article takes a deep, practical look at what you actually get per dollar with AEON ONE™ and AG1®, factoring in ingredients, formulation quality, versatility, and real world performance. 

Understanding “Value” in Superfood Supplements 

When it comes to wellness products, the word value is often misunderstood. Many consumers compare supplements based on price alone. But in the world of superfood nutrition, value is not just about how much a product costs. It’s about how much a product delivers nutritionally, functionally, and practically. 

A $60 supplement that replaces several products and improves digestion, energy, and immunity may be more valuable than a $40 product that only covers one health area. 

The True Value Equation 

To properly measure value, it helps to think of superfood supplements as an investment in your long term health. The equation looks like this: 

Value = (Nutritional Density + Functional Coverage + Ingredient Integrity + User Experience) ÷ Cost 

Let’s break this down further. 

Nutrient Density 

Nutrient density refers to the concentration of beneficial compounds per serving. In whole-food super blends like AEON ONE™ and AG1®, this indicates how much real nutrition you receive from natural sources such as greens, fruits, mushrooms, and adaptogens. 

A high nutrient density means your body receives more of what it needs in a smaller serving, reducing the need for multiple supplements. 

Ingredient Integrity 

Ingredient integrity measures how clean, pure, and bioavailable the ingredients are. Whole food ingredients   those derived from natural plants, fruits, and herbs   generally provide superior bioavailability compared to synthetic isolates. They contain co-factors like polyphenols, fibre, and enzymes that enhance absorption and support real-world effectiveness. 

A supplement may list dozens of ingredients, but if they are under dosed or poorly absorbed, they contribute little to your actual health. Value comes from effective doses of high-quality, naturally sourced ingredients that your body can recognise and use efficiently. 

AEON ONE™ focuses on this nature first approach, while AG1® balances scientific formulation with select natural extracts. 

Functional Coverage 

Functional coverage refers to how many areas of wellness a single product supports. For example, does it only provide vitamins and minerals, or does it also aid digestion, immune health, stress balance, and hydration? 

A formula that targets multiple systems in the body  like the gut, brain, and immune network  delivers much more overall value. You’re not just buying a greens powder; you’re buying a complete health system in one scoop. 

This is one of the biggest differences between AG1® and AEON ONE™. AG1® is designed as a foundation for nutrition, focusing on essential micronutrients and digestion. AEON ONE™ goes further, offering a broader spectrum that includes mushrooms, adaptogens, probiotics, and anti-inflammatory botanicals. 

User Experience and Consistency 

Even the most advanced supplement is worthless if you don’t take it consistently. That’s why user experience plays a major role in determining real-world value. 

A superfood blend that tastes good, mixes easily, and fits naturally into your daily routine is one you’ll use every day, and consistent use is what produces results. A formula that feels like a chore, on the other hand, often ends up half-finished in the cupboard. 

Value is not only what’s inside the scoop but how easy it is to make that scoop part of your life. AEON ONE™ emphasises enjoyment and ritual through its fruity flavour and smooth texture, while AG1® emphasises efficiency and simplicity. 

Longevity and Total Cost of Ownership 

When you look at long-term use, true value is measured not in monthly cost but in what you no longer need to buy. 

If one superfood blend replaces multiple supplements, such as probiotics, adaptogens, greens, and mushroom powders, it simplifies your regimen and saves money over time. The higher upfront cost can quickly translate into savings and convenience. 

Over six months or a year, a product that consolidates your supplement stack offers far greater return on investment than a lower-priced blend that still requires add-ons to achieve complete coverage. 

The Bottom Line 

Understanding value in superfood supplements means shifting from a price-only mindset to a performance-and-coverage mindset. It’s not just about how much you spend per scoop - it’s about how much nutrition, synergy, and convenience you gain from that scoop. 

A truly valuable superfood blend should: 

• Deliver nutrient-dense, bioavailable ingredients from whole foods. 
• Cover multiple pillars of wellness like digestion, energy, immunity, and stress balance. 
• Be easy and enjoyable to use every day. 
• Replace several other supplements, saving time, money, and effort. 

In this light, comparing AEON ONE™ and AG1® isn’t simply about cost. It’s about which product gives you the most comprehensive health support for your investment. 

AG1®: Foundational Nutrition in a Science-Formulated Package 

Brand Philosophy 

AG1® (formerly Athletic Greens) promotes itself as a “comprehensive daily nutrition made simple” formula. It contains 75 ingredients intended to support immunity, digestion, energy, and recovery. Its approach is rooted in standardized, science-based formulation¹. 

What You Get in Every Serving 

Ingredient Categories: 

• Vitamins & Minerals: Vitamins A, C, E, K2, B-complex, zinc, selenium, magnesium, and calcium. 
• Superfoods & Greens: Spirulina, chlorella, wheatgrass, alfalfa, barley leaf powder. 
• Probiotics: Five strains, including Lactobacillus acidophilus and Bifidobacterium bifidum. 
• Adaptogens: Ashwagandha and rhodiola for mild stress support. 
• Digestive Enzymes: Bromelain, papain, amylase, and lipase for nutrient absorption. 
• Antioxidants: Green tea extract, citrus bioflavonoids, milk thistle, and chlorella. 

Each serving provides a concentrated mix of vitamins and whole-food powders, designed to fill nutritional gaps and enhance baseline wellness. 

Pricing (as of October 2025) 

• Subscription: $79 for 30 servings ($2.63 per serving) 
• One-time purchase: $99 for 30 servings ($3.30 per serving)² 
• Shipping and gifts: Subscription includes a free canister and travel packs on first order. 

At first glance, AG1® appears reasonably priced for a premium greens formula. However, to get full coverage in areas like mushroom support, hydration, or stress adaptation, users often need to pair AG1® with other supplements. 

Where AG1® Excels in Value 

• Provides foundational micronutrient support.
• Combines vitamins, minerals, probiotics, and enzymes in one mix. 
• Offers a simple, consistent daily habit. 

AG1® may best suit users looking for science-backed, essential nutrition and ease of use. 

AEON ONE™: Whole-Food Nutrition That Replaces Multiple Supplements 

Brand Philosophy 

AEON ONE™ is guided by the principle “Made by nature, not in a lab.” It features only whole-food ingredients that naturally provide antioxidants, phytonutrients, probiotics, and adaptogens. 

Rather than isolating nutrients, AEON ONE™ aims to deliver balance through synergy between plants, herbs, and functional mushrooms³. 

What You Get in Every Serving 

Ingredient Categories: 

• Fruits & Superfoods: Beetroot, berries, pomegranate, acerola cherry, dragon fruit, noni, purple carrot. 
• Greens & Vegetables: Spinach, spirulina, chlorella, broccoli, moringa, wheatgrass, barley grass, green apple. 
• Adaptogens: Ashwagandha, rhodiola, ginseng, maca. 
• Functional Mushrooms: Lion’s mane, reishi, cordyceps, chaga, shiitake, maitake, turkey tail, agaricus blazei. 
• Probiotics & Enzymes: Bacillus coagulans and plant-based digestive enzymes. 
• Hydration & Minerals: Coconut water, Himalayan pink salt, sea buckthorn, shilajit. 
• Anti-Inflammatory Botanicals: Turmeric and ginger. 

Each serving covers multiple wellness categories that typically require four or five different supplements. 

Pricing (as of October 2025) 

• Regular: $119.95 for 30 servings
• Sale: $89.95 for 30 servings (TrueAeon.com, accessed Oct 2025)⁴ 

While AEON ONE™ costs slightly more per serving than AG1®, it includes categories that AG1® omits, such as functional mushrooms, adaptogens, and hydration support. 

Where AEON ONE™ Excels in Value 

• Combines the benefits of five to six supplement types into one blend (greens, mushrooms, adaptogens, probiotics, antioxidants, and electrolytes). 
• Uses whole-food sources rather than synthetic isolates, improving bioavailability. 
• Contains adaptogenic herbs and functional mushrooms, ingredients traditionally used to promote stress resilience, energy balance, and vitality. While these ingredients are individually supported by studies, no clinical trials on the full AEON ONE™ formula were located on the manufacturer’s site⁵. 
• Includes hydration minerals and anti-inflammatory botanicals, enhancing performance and recovery. 

AEON ONE™ delivers multi-dimensional wellness support, making its slightly higher price point more justifiable when viewed as a supplement replacement, not a single-purpose drink. 

Side-by-Side Cost and Coverage Comparison 

*At the time of review (Oct 2025), the retail price on the brand’s official site was $119.95 ($89.95 on sale) for 30 servings of AEON ONE™ (TrueAeon.com, accessed Oct, 2025).  

**At the time of review (Oct 2025), AG1® was listed for $99 for 30 servings (drinkag1.com, accessed Oct, 2025).   

Supplement Safety Reminder  

Supplement claims are not evaluated by the FDA the same way drugs are. Both established and newer brands have faced regulatory scrutiny for overstated claims. Always read the Supplement Facts label, look for third-party testing, and consult a healthcare professional before use. 

Value and Use 

When assessing value, factors such as ingredient quality, formulation philosophy, and intended purpose play a key role: 

• AEON ONE™ may offer broader adaptogenic and mushroom-based support for users focused on stress balance, gut health, and natural vitality⁴.
• AG1® may appeal to those seeking foundational nutrition with established brand research and digestibility data². 

Depending on priorities, AEON ONE™ may offer more value for users seeking adaptogen-rich, functional formulations, while AG1® may appeal more to those emphasizing clinically monitored results and brand research transparency. 

Value by Function: What You Would Need to Add 

To truly understand real-world value, let’s consider how much it would cost to match AEON ONE™’s ingredient coverage using separate supplements.  

The separate-supplement prices below are averages and depend on brand, formulation and potency. They illustrate potential replacement value rather than a guaranteed savings. 

Approximate Total: $150–$170 if purchased separately. 

AEON ONE™ delivers all of this for $89.95. 

AG1® covers fewer categories but maintains a competitive price point for users mainly interested in micronutrients and digestion. 

Taste, Convenience, and Daily Experience 

AEON ONE™ 

• Flavour: Fruity and berry-forward, easy to enjoy daily. 
• Mixability: Smooth and light; blends well in water or smoothies. 
• Experience: Feels like a refreshing wellness drink. Users report steady, calm energy from mushrooms and adaptogens. 

AG1® 

• Flavour: Mild, grassy with tropical undertones. 
• Mixability: Smooth, slightly foamy when shaken. 
• Experience: Feels clean and functional; convenient for quick morning use. 

When evaluating value, taste and drinkability matter because they influence consistency. AEON ONE™’s refreshing flavour makes it easier to enjoy daily without flavour fatigue. 

Also read: Taste, Mixability, and Daily Ritual: AEON ONE™ vs AG1® in Real-World Use

Real-World Use: What You Replace Over Time 

Many users begin with AG1® for simplicity but later realise they need additional support for stress, focus, and recovery - leading to adaptogen or mushroom add-ons. AEON ONE™ covers these areas upfront. 

AG1® users often still buy: 

• Mushroom powders for cognitive support. 
• Electrolyte mixes for hydration. 
• Adaptogen blends for stress management. 

AEON ONE™ users often eliminate: 

• Probiotic capsules. 
• Mushroom coffee or adaptogen stacks. 
• Separate turmeric or greens powders. 

Over 3–6 months, AEON ONE™ often becomes cost-neutral or cheaper due to reduced need for add-ons. 

Which Delivers More for the Price? 

Choose AG1® if: 

• You want a science-formulated daily supplement focused on micronutrient balance. 
• You prefer a mild, clean-tasting greens drink that mixes quickly. 
• You want an affordable entry point for daily wellness and digestive support. 

Choose AEON ONE™ if: 

• You want a comprehensive, all-in-one blend that covers greens, mushrooms, adaptogens, probiotics, and hydration. 
• You value whole-food, nature-based nutrition over synthetic isolates. 
• You want to reduce supplement clutter and replace multiple products with one. 
• You seek long-term value through multi-functional coverage and better ingredient diversity. 

Frequently Asked Questions

1. Is AEON ONE™ more expensive than AG1®? 

Per serving, AEON ONE™ costs about $3 on sale and $4 at regular price, while AG1® costs $2.60–$3.30. However, AEON ONE™ covers more supplement categories, often replacing 4–5 separate products. 

2. Does AEON ONE™ include vitamins like AG1®? 

Yes. AEON ONE™ provides vitamins and minerals from whole-food sources such as acerola cherry, spinach, moringa, and sea buckthorn rather than synthetic isolates. 

3. Which is more cost-effective long-term? 

While AG1® has a lower upfront cost, AEON ONE™ can be more cost-effective over time since it replaces separate supplements for mushrooms, adaptogens, probiotics, and hydration. 

4. Can AEON ONE™ replace a multivitamin? 

Yes. AEON ONE™ contains nutrient-dense fruits and greens that deliver natural vitamins, minerals, and antioxidants suitable for daily foundational nutrition. 

5. Does AG1® contain mushrooms or adaptogens? 

AG1® includes small amounts of reishi and shiitake mushrooms and light doses of ashwagandha and rhodiola. AEON ONE™ includes a wider range with stronger functional support. 

6. Which is better for overall health coverage? 

AEON ONE™ provides a more comprehensive range of ingredients for immunity, digestion, focus, and stress balance, while AG1® is optimised for nutrient consistency and gut health. 

7. Which should beginners choose? 

Beginners seeking simplicity and affordability can start with AG1®. Those wanting broader, whole-food wellness support will find more value in AEON ONE™. 

8. Can AEON ONE™ and AG1® be taken together? 

They can be, but it’s unnecessary. AEON ONE™ already provides broader coverage, while combining both would overlap ingredients and increase cost without added benefit. 

9. Are supplement claims regulated? 

Not in the same way as medications. Supplements fall under food regulation, which means companies can market them with limited oversight. Because of this, it’s best to check for transparent ingredient lists, third-party testing, and to consult your healthcare provider before use. 

Conclusion 

Both AEON ONE™ and AG1® aim to simplify comprehensive nutrition, yet they differ in focus and scientific presentation. 

AEON ONE™: Integrative approach using adaptogens and mushrooms for mind–body balance. 

AG1®: Nutrient-centric approach backed by company-funded clinical data. 

Ultimately, the better choice depends on individual goals, preferences, and budget. Users seeking adaptogenic diversity and holistic support might find AEON ONE™ appealing, while those preferring a clinically documented nutrient blend may prefer AG1®. 

This analysis reflects data available as of October 2025. Sources: [1] TrueAeon.com, [2] AthleticGreens.com, [3] Ingredient reference sheet, [4] PubMed ingredient studies, [5] AG1® research summary, [6] published clinical study on digestive health outcomes. 

Regulatory Caution: dietary supplement claims are not evaluated by the FDA the same way drugs are, and brands have faced regulatory scrutiny in the past for overstated health claims. Always check product Supplement Facts, third party test results, and consult a healthcare professional before starting new supplements. Look for third party testing and certificates of analysis when assessing quality. 

How we verified this article: 

The information in this article was verified using the current public Supplement Facts panels and product pages for AEON ONE™ (TrueAeon.com) and AG1® (DrinkAG1.com), and by reviewing available third-party certification listings (e.g., NSF Certified for Sport) as of October 2025. Pricing and ingredient data reflect what was publicly posted by the brands at the time of review. Because supplement formulations, pricing, and certifications can change, readers should always check the Supplement Facts label and brand website for the most current information prior to purchase.

Sources 

1. AG1® Official Website, accessed October 2025
2. DrinkAG1.com, pricing section, accessed October 2025
3. TrueAeon.com, brand philosophy page, accessed October 2025
4. AEON ONE™ Product Page, TrueAeon.com, accessed October 2025
5. Ingredient background research, public domain sources, accessed October 2025