In today’s wellness industry, consumers want more than just results from their supplements. They also want ingredient transparency, sustainable sourcing, and ethical practices. Knowing what goes into a product, where it comes from, and whether it is produced responsibly can be just as important as the health benefits it delivers. 

Two of the biggest names in the all-in-one superfood powder category are AG1® (formerly Athletic Greens) and AEON ONE™. Both brands highlight their nutrient-dense formulas and whole-food blends, but how do they compare when it comes to ingredient transparency and sourcing practices? 

This article takes a deep dive into the labels, sourcing policies, and commitments to quality from both AG1® and AEON ONE™ so you can make an informed choice about which brand truly aligns with your health and values. 

Why Ingredient Transparency Matters 

The supplement industry has often been criticized for vague ingredient labels, proprietary blends, and poor disclosure practices. Without transparency, it is difficult for consumers to know: 

• Whether they are getting clinically meaningful doses of active ingredients 
• If the ingredients are sourced sustainably and ethically 
• Whether potential allergens, fillers, or artificial additives are hidden within the blend 
• How consistent the quality is from batch to batch 

Transparent labelling and sourcing help build trust. They allow customers to make educated decisions and feel confident that they are putting something safe and effective into their bodies. 

AG1®: Transparency and Sourcing Practices 

Label and Ingredient Disclosure 

AG1® provides a comprehensive ingredient list, which is available on its official website and packaging. The product includes: 

• 75 ingredients in total, grouped into blends such as the Alkaline, Nutrient-Dense Raw Superfood Complex, the Digestive Enzyme and Super Mushroom Complex, and the Dairy-Free Probiotics blend 
• Vitamins, minerals, probiotics, adaptogens, and plant extracts 

While AG1® discloses all ingredients, it often lists them as part of proprietary complexes rather than breaking down the exact dosage of each component. For example, the "Alkaline, Nutrient-Dense Raw Superfood Complex" includes spirulina, chlorella, wheatgrass, and other superfoods, but the label does not specify how much of each one is included. 

This approach is common in the supplement industry but can make it difficult for consumers to evaluate whether ingredient amounts are high enough to deliver clinical benefits. 

Sourcing Claims 

According to AG1®’s official site: 

• Ingredients are sourced from whole-food origins where possible 
• The product is NSF Certified for Sport, meaning it undergoes third-party testing for banned substances and contaminants 
• The company highlights a commitment to high manufacturing standards but provides less detail on the geographic origins of specific ingredients or farming practices 

AG1® emphasizes quality and safety, but some consumers may feel its reliance on proprietary blends and limited sourcing details does not provide full transparency. 

AEON ONE™: Transparency and Sourcing Practices 

Label and Ingredient Disclosure 

AEON ONE™ emphasizes ingredient-level transparency and discloses many key components; see Supplement Facts for details on dose and forms. Unlike many superfood blends, it avoids hiding behind broad proprietary complexes. Instead, it discloses: 

• The exact active ingredients included in the formula 
• The role of each ingredient, whether probiotic, adaptogen, antioxidant, or digestive support 
• AEON ONE™ lists several vitamins and minerals; see Supplement Facts for forms/doses. 

This transparency helps consumers understand exactly what they are taking and allows them to cross-check ingredients against scientific research. It also reflects AEON ONE’s positioning as a functional super blend designed for performance, gut health, and long-term vitality. 

Sourcing Claims 

AEON ONE™ also places a strong emphasis on responsible sourcing. Based on its official disclosures: 

• Ingredients are selected for their purity, potency, and bioavailability 
• AEON ONE™ emphasizes sourcing standards and states a preference for organic and sustainably harvested ingredients. 
• The brand highlights the importance of sustainability, ensuring sourcing practices minimize environmental impact 
• Manufacturing follows Good Manufacturing Practices (GMP), ensuring consistency and quality in every batch 

Compared to AG1®, AEON ONE™ provides more detail about ingredient quality and sourcing philosophy, giving it an advantage in transparency. 

Also Read: Benefits of Lion’s Mane mushrooms for your gut and overall health in a nutshell 

Head-to-Head Comparison 

*AG1® is NSF Certified for Sport (NSF listing: https://www.nsfsport.com/certified-products/listing-detail.php?id=1240091, accessed Oct 12, 2025). 

Also Read: AEON ONE™ vs. AG1: A Balanced Comparison of Two Leading Nutritional Powders 

Supplement Safety Reminder 
Supplement claims are not evaluated by the FDA the same way drugs are. Both established and newer brands have faced regulatory scrutiny for overstated claims. Always read the Supplement Facts label, look for third-party testing, and consult a healthcare professional before use. 

Why Sourcing and Transparency Influence Effectiveness 

Ingredient transparency and sourcing are not just ethical or marketing issues. They directly impact effectiveness and safety: 

• Dosage Matters: Without knowing how much of each ingredient is included, consumers cannot judge if the product delivers therapeutic levels. For example, echinacea may support immune health, but only at certain doses. 
• Purity and Safety: Ingredients sourced from clean, sustainable farms are less likely to contain contaminants like heavy metals, pesticides, or fillers. 
• Bioavailability: High-quality sourcing ensures the body can absorb and use the nutrients effectively. Poorly sourced ingredients may look good on a label but deliver little benefit in practice. 
• Trust and Loyalty: Brands that share transparent sourcing earn more consumer trust, leading to long-term loyalty. 

Lifestyle and Consumer Fit 

• AG1®: Best suited for consumers who value convenience, third-party certification, and a broad nutrient safety net but do not require full disclosure of every ingredient dosage. 
• AEON ONE™: Ideal for wellness enthusiasts, biohackers, and eco-conscious consumers who want precise ingredient knowledge, sustainable sourcing, and functional formulas they can fully trust. 

Which Brand Wins on Transparency and Sourcing? 

Which is better depends on your goals. AG1® is designed as broad nutritional insurance with extensive micronutrient coverage and third-party sport certification (see AG1® Supplement Facts and certification at drinkAG1.com; accessed Oct 12, 2025). AEON ONE™ emphasizes whole-food ingredients, adaptogens, and mushroom diversity and lists a spore-forming probiotic (see AEON ONE™ Supplement Facts at TrueAeon.com; accessed Oct 12, 2025).  

Compare the actual Supplement Facts and third-party certificates before choosing, because ingredient forms, doses, and certifications can change. 

Final Verdict: Both AG1® and AEON ONE™ are safe, high-quality superfood powders. But when it comes to ingredient transparency and sourcing, AEON ONE™ may provide more detailed information, supporting informed choices for consumers. 

FAQs About Ingredient Transparency and Sourcing 

1. Why is ingredient transparency important when choosing a supplement? 

 Ingredient transparency ensures that you know exactly what you are consuming. Without clear disclosure, it is impossible to verify whether the supplement contains clinically effective doses, potential allergens, or unnecessary fillers. Transparent labelling builds trust and allows consumers to make informed health decisions. 

2. What are proprietary blends, and why can they be a problem? 

 Proprietary blends group several ingredients together under one total amount without revealing the dosage of each ingredient. While legal, this makes it difficult to evaluate effectiveness. For example, a blend may list echinacea or reishi mushroom, but without knowing the exact amount, you cannot confirm if it matches research-backed doses. 

3. How does third-party testing support ingredient transparency? 

 Third-party testing, such as NSF Certification or GMP verification, confirms that a supplement is free from banned substances, contaminants, and mislabelling. It does not always guarantee ingredient sourcing transparency, but it does provide assurance of safety and manufacturing quality. 

4. Does AG1® disclose all of its ingredient dosages? 

 AG1® lists all of its ingredients but often groups them into complexes such as the “Superfood Complex” or “Digestive Enzyme and Mushroom Complex.” This means consumers know what is included but not the exact amount of each individual ingredient. 

5. How does AEON ONE™ differ in ingredient disclosure? 

 AEON ONE™ emphasizes full transparency by clearly listing individual ingredients and their functional roles. This approach allows consumers to understand how much of each component is included and how it supports health. It avoids the uncertainty that often comes with proprietary blends. 

6. Why is sustainable sourcing important in supplements? 

 Supplements sourced from unsustainable farming practices may contribute to environmental harm, soil depletion, and lower nutrient density. Sustainable sourcing ensures that ingredients are harvested responsibly, preserving ecosystems while delivering higher-quality nutrition. Consumers who care about the planet often prefer brands that prioritize eco-friendly sourcing. 

7. Which brand is better for consumers who value ethical and sustainable sourcing? 

 While AG1® meets high safety and quality standards, AEON ONE™ highlights organic, wildcrafted, and sustainability-focused sourcing more clearly. For consumers who prioritize eco-conscious choices and transparent ingredient origins, AEON ONE™ is the stronger option. 

8. Are supplement claims regulated?  

Not in the same way as medications. Supplements like AEON ONE™ and AG1® fall under food regulation, which means companies can market them with limited oversight. 

Conclusion 

Transparency and sourcing are no longer optional in today’s supplement industry. Consumers want to know what they are putting in their bodies and whether those ingredients are safe, sustainable, and effective. 

AG1® provides a trusted, nutrient-dense product that meets high safety standards, but its reliance on proprietary blends limits consumer insight.  

AEON ONE™, by contrast, offers clear labelling, detailed sourcing commitments, and a sustainability-focused approach, giving health-conscious consumers the confidence that they are getting both quality and integrity. 

Both AG1® and AEON ONE™ maintain safety and quality practices, but AEON ONE™ may offer more visible ingredient and sourcing details in its marketing materials. Consumers who require full sourcing disclosure should review the Supplement Facts and verify third-party certificates for both brands before selecting. 

This comparison was informed by publicly available Supplement Facts pages, third-party certification listings (NSF), and brand sourcing statements as of October 2025. Always confirm packaging and certificates at time of purchase. 

Regulatory Caution: Dietary supplements are regulated as foods and are not evaluated by the U.S. Food and Drug Administration for safety or efficacy the way drugs are. Brands may make structure/function claims that are not independently verified, and certifications or tests can change over time. Always check the current Supplement Facts and third-party test results/certificates of analysis on the brand site (or request them), and consult a healthcare professional if you are pregnant, breastfeeding, taking medications, or have medical conditions. 

How We Verified This Article 
The details presented were cross-checked against the official Supplement Facts panels for AEON ONE™ (from trueaeon.com/products/aeon-one) and AG1® (from drinkag1.com/product) as of October 2025. Ingredient lists, probiotic strain names, and third-party certifications (such as NSF Certified for Sport) were confirmed using publicly available brand documentation. Pricing information reflects brand-site retail prices at time of review.